行销课件：实现业绩增长的业务规则

行销课件：实现业绩增长的业务规则

1)不要说“我、我的、我们、我们的”。而要说：你、你的、你们、你们的。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

2)让大众在标题中就可以看到他们会获得的好处，不要把最好的流到最后呈现。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

3)不要采用机制广告——你所需要的立即响应。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

4)清晰、恰当地在标题中阐述你的独特卖点（USP）。但你要了解标题与USP的差别。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

5)使用能带来“神奇”效果的词语：免费——但不要使用“有条件的免费”，除非在绝对必要时。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

6)一次不要出售超过一件的产品（除非你有销售目录）。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

7)发出购买行动号召——要求对方立即给予回应（通过电话、邮件等）。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

8)产品应具有保证。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

9)不要在纸的背面印东西（用彩色信纸写信）。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

10)不要把全部的文字印成大写。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

11)不要表现太过幽默、聪明、机智、尽量不要使用双关语。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

12)不要使用无衬线类纸张。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

13)不要使用暗色纸张。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

14)在所有信件中尽可能以私人的口气。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

15)在报纸或杂志上购买广告版面时，要制定右手页、专栏外部，并且要尽可能地选择最前列（但永远不要为广告在刊物中的位置支付任何额外费用）。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

16)一定要不断地对你的老客户进行促销。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

17)一定要保证信用。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

18)把你的“预定业务”转变成“会员业务”，这将使你的业务增加10％。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

19)对非会员使用百货商店定价（9.95美元对10美元）。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

20)让你的特别服务得到人们的信任，否则它不会成功。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

21)提供付费安装。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

22)即便导致成本增加，也要在你邮寄包装上添加相关广告信息。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

23)使用较长的广告语。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

24)在你的宣传手册和信函中重申你的所有服务项目。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

25)经常核查你的邮寄清单，这是邮寄活动中关键一环。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

26)让你的新建声情并茂。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

27)在你的客户清单上体现特殊服务。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

28)对那些可能做成交易的客户重复发信。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

29)使用简短的词语、句子、段落。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

30)采用缩进式段落。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

31)一定要特别划出重要短语和词句。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

32)信件必须带有附笔（P.S.）。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

33)每一张图片都要配有说明文字。

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________