墙布销售丨学了一堆销售话术,为何你一直业绩平平?

Wall cloth sales dropped out of school to sell a bunch of sales words, why have you been consistently flat?

穿着打扮过分随意 

Dressed too casually

导购员的衣着有时候是影响顾客购买心情的一个原因，因为门店的装修与销售与导购人员的穿着，是客户的第一个印象，尤其是人员的穿着与打扮。穿着差、没品位的销售与导购人员，看起来让顾客觉得不够专业，不会有好的服务与专业。 

The clothing of the shopping guide is sometimes a reason for affecting the customer's purchasing mood, because the decoration and sales of the store and the wearing of the shopping guide are the first impression of the customer, especially the wearing and dressing of the personnel. The poorly-dressed, unqualified sales and shopping guides seem to make customers feel less professional and do not have good service and professionalism.

话术老练太狡猾

Sophisticated and experienced

很多顾客都很讨厌太过油条与吹嘘的销售人员或导购员，他们往往说话术就像背书一样，像是职业的播报员。客户是会有感受的，只是不说出来而已，面对客户只要有问必答，附带注意事项就可以，千万别太过于油条与忽悠的表现。

Many customers hate salespeople or guides who are too fragile and bragging. They often speak like endorsements, like professional broadcasters. Customers will feel it, just don't say it. If you have a question and answer in front of the customer, you can pay attention to it. Don't be too bulldozer and flicker.

嫌贫爱富势利眼 

Sorrow for poverty

有的导购员看见客户进门，就先掂量一下顾客，再决定是否进行导购与推销。记住进门就是客的道理，认认真真做好接待的工作。很多有心购物或很有购买力的顾客都是其貌不扬的。 

Some guides see the customer entering the door, they will measure the customer first, and then decide whether to conduct shopping guide and sales. Remember the truth that "into the door is the guest", and seriously do the work of reception. Many customers who are interested in shopping or very purchasing power are ugly.

乱用总监打折法 

Indiscriminate use of "director discount method"

很多门店推销的时候，喜欢用总监打折法吸引客户。不过现在很多顾客都知道了这个把戏，所以效果比较差。最好还是老老实实解答客户的问题与解答、产品试验与感受示范。

When many stores sell, they like to use the "director discount method" to attract customers. But now many customers know this trick, so the effect is poor. It is best to honestly answer customer questions and answers, product trials and feelings.

一问三不知 

I don’t know if I ask

导购员的产品专业水平和销售技巧不够，甚至一问三不知，往往容易给客户一种不信任的感觉。 

The guide's product professional level and sales skills are not enough, and even if you don't know, it is easy to give customers a feeling of distrust.

不是太过就是冷漠 

Not too much is indifference

有的店员认为自己店里产品较贵，对看起来貌似不具备购买力的顾客爱理不理，甚至用你买的起吗?的眼神看着顾客，造成了很不良的影响。当然还有一种刚好相反，拉着顾客离别多年的乡亲一样，吓得客户快跑为妙。

Some clerk think that the products in their store are more expensive, and they ignore the customers who seem to have no purchasing power. They even look at the customers with the eyes of "Do you buy them?", which has a very bad influence. Of course, there is another kind of opposite, pulling the customers who have been away from the village for many years, scared the customer to "run fast."

没人打招呼 

Nobody greets

有些门店在培训的时候，告诉导购员别太过于热情跟顾客打招呼，让客户自己选购慢慢逛，不要打扰客户，其实那是不对的，热情打招呼与适当地导购指引，是专业的导购员必备的专业技巧与基本礼貌，也是一种对客户的尊重表现，让客户宾至如归的感受，才是客户需求的也是我们想要达到的目的。 

Some stores tell the shopping guide not to be too enthusiastic to say hello to customers when they are training, let customers buy and shop slowly, don't bother customers, in fact, it is wrong, enthusiastic greetings and appropriate shopping guides, is a professional shopping guide The necessary professional skills and basic courtesy are also a kind of respect for the customer, and let the customer feel at home. It is the customer's demand and the purpose we want to achieve.

处理能力与技巧差 

Poor processing power and skill

客户抱怨处理的不佳或者不及时，等于在赶走顾客。客户抱怨技巧跟销售技巧一样的重要，抓住一个抱怨的客户，赢得十个转介绍的客户;失去一个抱怨的客户，会增加十个帮您做负面信息的宣传员。

The customer complains that poor handling or not timely, is equivalent to driving away customers. Customer complaints are as important as sales techniques, grabbing a complaining customer and winning ten referrals; losing a complaining customer will add ten promoters who will help you with negative information.

销售话术太过火 

Selling words is too much

打包票与轻率的承诺都是不负责任的做法，专业、负责的说法与态度，客户是看得到、听得到、感受得到的，千万别把客户当傻瓜或者冤大头，别以为客户都不懂行，现在的客户有的是钱和时间，人家可是货比三家过来的，还是把专业的产品知识与服务做好，忽悠与过分的吹嘘和打包票现在不流行那一套了，正规、老实的服务态度与说法才是客户喜欢的表现。

Packing tickets and rash promises are irresponsible. Professional and responsible statements and attitudes, customers can see, hear, and feel. Don't treat customers as fools or big heads, don't think customers don't know how to do it. Nowadays, customers have money and time. People are shopping for goods. They still do professional product knowledge and services. Fudge and excessive bragging and packing are not popular now. Formal and honest service attitude. And the statement is the performance that customers like.

不懂客户消费心理

Do not understand customer psychology 

了解客户的需求满足客户的需要是客户的所需，而不是老王卖瓜，自卖自夸的销售话术与导购技巧。了解客户的需求，再找出自身的产品优势，以优质的导购技巧满足客户的需求，才是百分百的准确销售法。

It is the customer's need to understand the customer's needs to meet the customer's needs, rather than the sales and shopping skills of "Pharaoh sells melons, sells and boasts". To understand the needs of customers, and to find out their own product advantages, to meet the needs of customers with high-quality shopping guide skills, is the 100% accurate sales method.