Daniel Ong opening steakhouse in April 2021 as 'product of necessity' due to Twelve Cupcakes case
In 2020, former Mediacorp DJ Daniel Ong made the difficult decision to close all three outlets of his restaurant Rookery as a result of the Covid-19 pandemic.
Fast forward to March 2021, however, it seems like the 45-year-old is making a return to the F&B business.
According to a report by 8 Days, Ong will be opening a steakhouse called Dan's Steaks in mid-April 2021.
'Product of necessity'
However, opening a steakhouse was a "product of necessity" as he had no income due to the Twelve Cupcakes incident.
He told 8 Days,
“Because of the Twelve Cupcakes incident, I lost all my income from my renovation business. Clients pulled out and I basically had no income. I was forced to rethink my life and how I’m gonna put food on the table for my family, and one thing I can do is cook. So Dan’s Steaks itself is a product of necessity and a product of people egging me on and giving me encouragement."
Twelve Cupcakes is a homegrown business founded by Ong and his ex-wife Jaime Teo, which has since been owned by India-based tea company Dhunseri Group since 2016.
The chain has been fined for underpaying seven foreign staff from Dec. 2016 to Nov. 2018.
Teo was fined S$65,000 for underpaying the employees by almost S$100,000 over the course of three years, during which she was the company's director.
Ong's case is pending.
Started off as a home-based business
Dan's Steaks isn't exactly new, though.
Ong started Dan's Steaks as a home-based business in May 2020 during the Circuit Breaker period.
Apart from steaks, he also served garlic confit, honey balsamic tomatoes, garlic cheese pasta and mashed potatoes.
However, he had to close the business in Sep. 2020 when more people started to dine out with the start of Phase 2.
Opening in Serangoon Gardens
The upcoming steakhouse will be located in Serangoon Gardens with Ong personally cooking and serving the food.
According to 8 Days, Dan's Steaks serve only 20-30 steaks a day.
In an Instagram post from Jan. 30, the restaurant will feature a new menu, new sides and a new cocktail and drinks menu.
丹尼尔·翁(Daniel Ong)由于“十二纸杯蛋糕”案而在2021年4月开设牛排馆,将其作为“必需品”
2020年,由于Covid-19大流行,前Mediacorp DJ Daniel Ong做出了艰难的决定,关闭了餐厅Rookery的所有三个门店。
然而,快进到2021年3月,这位45岁的年轻人似乎正在重返餐饮业。
根据8 Days的一份报告,Ong将在2021年4月中旬开设一个名为Dan's Steaks的牛排馆。
“必需品”
但是,开一家牛排馆是“必需品”,因为他因“十二纸杯蛋糕”事件而没有收入。
他告诉8天,
“由于“十二纸杯蛋糕”事件,我从翻新业务中损失了全部收入。客户退出了,我基本上没有收入。我被迫重新考虑自己的生活以及如何为家人摆上餐桌,我可以做的一件事就是做饭。因此,丹牛排本身就是必要的产物,也是人们怂恿我并给予鼓励的产物。”
Twelve Cupcakes是由Ong和他的前妻Jaime Teo创立的一家本土企业,自2016年以来一直由印度茶叶公司Dhunseri Group拥有。
该连锁店因在2016年12月至2018年11月期间少付了7名外国员工而被罚款。
Teo因在三年的时间里少付了员工100,000新元的罚款,因此被罚款65,000新元。在此期间,她担任公司的董事。
王的案子有待审理。
最初是一家家庭企业
不过,Dan's Steaks并不完全是新的。
Ong于断路器时期于2020年5月以家庭为本的业务开始了Dan's Steaks。
除了牛排,他还提供大蒜果酱,蜂蜜香脂西红柿,大蒜奶酪意大利面和土豆泥。
但是,他不得不在2020年9月关闭公司,因为从第二阶段开始,越来越多的人开始就餐。
在实龙岗花园开幕
即将到来的牛排馆将设在实龙岗花园,翁(Ong)亲自烹饪和提供食物。
根据8 Days的资料,Dan's Steaks每天只提供20-30块牛排。
在1月30日发布的Instagram帖子中,这家餐厅将提供新菜单,新面以及新的鸡尾酒和饮料菜单。
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