鱼油软胶囊的功能及销售话术

Function and sales of fish oil soft capsules

深海鱼油是指从深海中的鱼类中提取的油脂，其中主要的功能成分为EPA和DHA等ω-3系列多不饱和脂肪酸。

Deep sea fish oil refers to oil extracted from fish in the deep sea. The main functional components are omega-3 series polyunsaturated fatty acids such as EPA and DHA.

人体自身不能合成ω-3多不饱和脂肪酸，只能从食物中摄取，深海鱼油是其主要来源之一。

The human body cannot synthesize omega-3 polyunsaturated fatty acids, which can only be taken from food. Deep sea fish oil is one of its main sources.

1、生理功能

1）调节血脂。

DHA能降低血清胆固醇，抑制血小板凝集，防止血栓形成．预防心血管疾病及卒中。

EPA能降低血清胆固醇浓度，抑制血中甘油三脂浓度上升，起到调节血脂的作用。

2）改善记忆力，预防老年痴呆症。

3）预防视力退化。

4）提高免疫调节能力。

5）延缓衰老。

6）预防前列腺癌、乳腺癌和直肠癌等的发生。

1, physiological function

1) Regulate blood lipids.

DHA can lower serum cholesterol, inhibit platelet aggregation and prevent thrombosis. Prevent cardiovascular disease and stroke.

EPA can lower serum cholesterol concentration, inhibit the increase of blood triglyceride concentration, and regulate blood lipids.

2) Improve memory and prevent Alzheimer's disease.

3) Prevent vision loss.

4) Improve immune regulation.

5) Delay aging.

6) Prevention of prostate cancer, breast cancer and rectal cancer.

2、适宜人群

1）三高（高血压、高血脂、高胆固醇）人群

2）有血栓、脑溢血及中风等迹象的人

3）视力衰退的老年化人群

4）年老而记忆力降低者

5）关节炎、痛风、哮喘者

2, suitable for the crowd

1) Three high (high blood pressure, high blood fat, high cholesterol) people

2) People with signs of blood clots, cerebral hemorrhage and stroke

3) The aging population with visual decline

4) Older and less memory

5) Arthritis, gout, asthma

3、如何挑选鱼油

1）看鱼油的来源。

优质鱼油源自无污染深海水域的冷水鱼类。挪威和冰岛，地处地球北端，濒临北大西洋，是优质鱼油的原料产地之一。

2）看内容物外观。

优质鱼油提纯程度高，呈浅黄色，色泽晶莹剔透，其油脂通透性好。

3）看软胶囊外壳用料。

优质的鱼油软胶囊外壳应该是用优质骨胶而不是劣质明胶制成的。

4）看包装外壳。

优质鱼油的产品外包装是采用不透明的避光材料，以防紫外线氧化鱼油。

3. How to choose fish oil

1) Look at the source of fish oil.

Premium fish oil is derived from cold-water fish in unpolluted deep waters. Norway and Iceland, located at the northern end of the Earth, are on the verge of the North Atlantic and are one of the raw materials for the production of quality fish oil.

2) Look at the appearance of the contents.

The high quality fish oil has a high degree of purification, is light yellow, crystal clear and transparent, and its grease permeability is good.

3) Look at the soft capsule shell material.

The high quality fish oil soft capsule shell should be made of high quality bone glue instead of poor quality gelatin.

4) Look at the package casing.

The outer packaging of high-quality fish oil is made of opaque light-proof material to prevent UV oxidation of fish oil.

4、销售话术

1）适用人群：老年人

销售话术：鱼油富含EPA、DHA，可以延缓大脑萎缩，防止大脑功能衰退，预防老年痴呆。

2）适用人群：免疫力低下者

销售话术：鱼油富含EPA、DHA，可增强机体免疫力，提高自身免疫系统战胜癌细胞的能力。鱼油中的不饱和脂肪酸可用以协调人体的自身免疫系统

3）适用人群：三高患者

销售话术：鱼油中EPA、DHA对人体健康有很大的保健作用，能有效调节血脂，降低血液粘稠度，防止血栓形成，改善三高症状，防止病情恶化，保护心脑健康。

4, sales speech

1) Applicable people: the elderly

Selling words: Fish oil is rich in EPA and DHA, which can delay brain atrophy, prevent brain function decline, and prevent Alzheimer's disease.

2) Applicable people: those with low immunity

Selling words: Fish oil is rich in EPA and DHA, which can enhance the body's immunity and improve the ability of the autoimmune system to overcome cancer cells. Unsaturated fatty acids in fish oil can be used to coordinate the body's own immune system

3) Applicable people: three high patients

Sales speech: EPA and DHA in fish oil have great health effects on human health, can effectively regulate blood lipids, reduce blood viscosity, prevent thrombosis, improve three high symptoms, prevent disease deterioration, and protect heart and brain health.

5、鱼油的功能

1）EPA有血管清道夫之称，能有效降低胆固醇和甘油三脂的含量，防止血管凝固，降低血脂、血管黏度，预防脑溢血、脑血栓，减少动脉硬化及高血压症，促进血液循环及消除疲劳，减少脂肪的形成，消除黑斑，增强皮肤营养，防止脑细胞的老化，提高记忆力，缓解痛风及关节炎。

2）DHA有脑黄金之称，在大脑和视网膜等组织中含量很高，能效地活化脑细胞，提高脑神经传递的速度，增强记忆力，提高个人工作和学习能力。

3）鱼油可以促进大脑细胞的形成和发育，提高机体代谢功能，改善心肺功能。

4）鱼油可以促进钙的吸收，有助骨骼健康，舒缓关节痛。

5, the function of fish oil

1) EPA has the name of vascular scavenger, which can effectively reduce the content of cholesterol and triglyceride, prevent blood vessel coagulation, reduce blood lipids, blood vessel viscosity, prevent cerebral hemorrhage, cerebral thrombosis, reduce arteriosclerosis and hypertension, and promote blood circulation. And eliminate fatigue, reduce fat formation, eliminate dark spots, enhance skin nutrition, prevent brain cell aging, improve memory, relieve gout and arthritis.

2) DHA has the name of brain gold. It is highly contained in tissues such as brain and retina. It can effectively activate brain cells, improve the speed of brain nerve transmission, enhance memory, and improve personal work and learning ability.

3) Fish oil can promote the formation and development of brain cells, improve the body's metabolic function, and improve heart and lung function.

4) Fish oil can promote the absorption of calcium, help bone health and relieve joint pain.

6、扩展阅读

Q：鱼油和鱼肝油有什么区别？

A：鱼油和鱼肝油完全是两码事。鱼肝油是从鱼的肝脏提取的，为带鱼腥味的油状液体，是一种常用的婴儿辅食，也是一种维生素类药物，主要含有维生素A和维生素D。鱼油含有一种特殊功效成分ω-3多不饱和脂肪酸，这也是其成分与鱼肝油截然不同之处。

Q：鱼油和大豆磷脂都能调节血脂，两者有什么区别？

A：鱼油是通过ω-3多不饱和脂肪酸防止体内胆固醇的合成和吸收，降低血液胆固醇、甘油三脂和低密度蛋白的含量来调节血脂的。

大豆磷脂则是通过磷脂在血液中的乳化作用，促进胆固醇和脂肪的运输，从而起到调节血脂的作用，并可防止它们沉积于血管壁上，对已经沉积于血管壁上的胆固醇粥样斑块，也可逐步乳化、变小，使之保持悬浮状态，以使血管畅通。

6, extended reading

Q: What is the difference between fish oil and cod liver oil?

A: Fish oil and cod liver oil are completely different. Cod liver oil is extracted from the liver of fish. It is an oily liquid with astringent taste. It is a commonly used baby food supplement and a vitamin medicine mainly containing vitamin A and vitamin D. Fish oil contains a special ingredient, omega-3 polyunsaturated fatty acids, which is a distinctly different ingredient from cod liver oil.

Q: Both fish oil and soybean phospholipids can regulate blood lipids. What is the difference between the two?

A: Fish oil regulates blood lipids by preventing the synthesis and absorption of cholesterol in the body through omega-3 polyunsaturated fatty acids, lowering the levels of blood cholesterol, triglycerides and low density proteins.

Soybean phospholipids promote the transport of cholesterol and fat through the emulsification of phospholipids in the blood, thereby regulating blood lipids and preventing them from depositing on the walls of blood vessels, and depositing cholesterol plaques on the walls of blood vessels. The block can also be gradually emulsified and reduced to keep it in suspension to make the blood vessels clear.