销售话术:开口三句话,让你快速和客户打成一片!

Selling words: Open three sentences, let you quickly mingle with customers!

你见客户总是不知道该聊什么？本文为您分享多种可交流话题，供你提前准备语言说辞，以便在交流现场能做好引导，让你开口三句话，快速和客户打成一片。

根据我的销售经验来看：初次见客户，你不需要显得太过于热情，不必着急建立私人关系，销售忌讳交浅言深，最重要的是，多问一些与项目相关的问题，要尽快确定这个订单值不值得做。

比如寒暄后，就可以直接进入主题：

陈经理，咱们这个项目现在进展到哪步了

马工，现在有哪些厂家参与了这个项目？

王经理，你们一般的采购流程是怎样的？

当然，你要怎么聊，提哪些问题，想得到什么信息，你需要提前在心里打下腹稿，不要靠在交流现场去临时反应，否则你很有可能被客户牵着鼻子走。

销售是没有第二次机会建立第一印象的，一旦你初次见客户，给他留下了毫无逻辑、说话颠三倒四、一点儿都不专业的形象，那你后面会加倍努力，别人也可能不会给人继续接触的机会。

当你得到想要的信息，又没有技术方面的探讨时，你就可以考虑礼貌告辞离开。

第二次拜访，就可以准备建立私人关系了，比如你公司有些小礼品，可以给客户带上一份，比如你上次看到客户办公桌上有点凌乱，这次可以为他准备一个精美的文件夹，客户中午不回家休息的，可以送给客户一个U型枕等。

我以前去拜访一个技术经理，每次去我都会买一瓶口香糖，然后到他的工位聊几句后，很自然的就从包里拿出口香糖，拆开盖子处的封条，拿出一颗自己吃上，随后就把那一瓶放在经理的办公桌上。

有种送礼技巧就是：别主动说自己给客户买了什么，轻描淡定地放在他桌子的一边，客户如果不问，那他就是收下了，如果问了，看他是怎么说的，然后灵活应对，有时对方问，有可能是礼送得不对，或者关系没到，人家不收。

那么第二次交流，话题就可以不局限于聊工作，根据客户忙闲程度，选择性聊些生活方面的话题，下面几种，供你发散思维：

1、气候、四季、天气的话题。

2、新闻、时事的话题。

3、健康、养生话题。

4、住所、民宿、房产、投资相关话题。

5、孩子、学区房、教育、父母、养老、基金话题。

一般你接触的是男性客户居多，你就要在新闻、时事、财经、创业等方面多些关注，比如有段时间的科创板、科创板基金、股市、楼市、稀土、贸易谈判、第五次产业转移、粤港澳大湾区、永续债等等方面，看些文章，做些了解，这样至少能和客户搭得上话。

如果你接触的是女性客户居多，可以从天气、健康、养生、孩子教育等方面多做关注，比如秋天来了，困泛，浑身没力气，不想吃饭，舌边有牙齿痕，气虚，可以喝点玉屏风口服液保健一下等等。

抽空多看看《新闻联播》和当地的政府新闻，这也是高级销售员的必修课之一。

举例，你看见客户用的是苹果电脑，正好你近期也打算购置一台，就可以用请教的方式问问客户，让客户提些选购建议，话题聊着聊着，就可以做延伸，聊到苹果股价，再聊苹果中国加工厂的富士康。

听说富士康部分业务迁移东南亚，郑州富士康周边的房价如今在万元以上，如果真的迁走了，房价谁来支撑，员工若重新择业，面临换城市，已购买的房子抛售谁来做接盘侠？接着，我们可以再聊自己当地城市房地产市场的动向等。

不用一直扯，没完没了的，要在客户意犹未尽前结束。

朋友们也看到了，如果你想和客户滔滔不绝的聊天，首先你懂的东西要多，接触的知识范围要广，否则你即使找到了很好的话题聊，可也是说几句话后，就可能跟不上客户的节奏了。

当你现场交流尴尬的时候，其实你不必紧张，可以用微笑来代替，或者承认自己这方面不懂，恭维客户见多识广，让自己很佩服，学到了很多东西，客户心里也会很开心。

切记凡事多提前做准备，边聊边看客户反应，发现客户饶有兴趣在听，咱们就多说几句，看到客户没啥反应，表情冷淡，咱们就暂停或者快点结束，下次再找其它话题做切入即可。

好，本文就分享到这里，仅供你参考。

Selling words: Open three sentences, let you quickly mingle with customers!

Do you always see customers talking about what to talk about? This article will share a variety of exchange topics for you to prepare in advance for language rhetoric, so that you can guide you at the exchange site, let you open three sentences and quickly mingle with customers.

According to my sales experience: When you first meet customers, you don't need to be too enthusiastic. You don't have to worry about establishing personal relationships. The sales taboos are shallow and deep. The most important thing is to ask more questions related to the project. This order value is not worth doing.

For example, after chilling, you can directly enter the theme:

"Chen Manager, what is the progress of our project now?"

Magong, which manufacturers are involved in this project?

Manager Wang, what is your general procurement process?

Of course, what do you want to talk about, what questions to ask, and what information you want to get, you need to lay down your draft in advance, don't rely on the exchange site to react temporarily, otherwise you are likely to be led by the customer.

There is no second chance to establish a first impression. Once you first see the customer and leave him with an image that is illogical, talks, and is not professional, then you will redouble your efforts and others may not Will give people the opportunity to continue to contact.

When you get the information you want and there is no technical discussion, you can consider polite leave.

The second visit, you can prepare to establish a personal relationship, such as your company's small gifts, you can bring a copy of the customer, such as the last time you saw the client's desk is a bit messy, this time can prepare a beautiful for him Folder, customers do not go home to rest at noon, can give customers a U-shaped pillow and so on.

I used to visit a technical manager. Every time I go, I will buy a bottle of chewing gum. After talking to his station, I will naturally take the gum from the bag, take out the seal at the lid, and take out one. Eat it yourself, then put that bottle on the manager's desk.

There is a kind of gift-giving skill: Don't take the initiative to say what you bought for the customer, and put it on the side of his desk. If the customer doesn't ask, then he just accepts it. If you ask, see what he said. Then respond flexibly, sometimes the other party asks, it may be that the gift is not delivered correctly, or the relationship has not arrived, and the family does not accept it.

Then the second exchange, the topic can not be limited to chat work, according to the level of customer leisure, selective chat about some aspects of life, the following, for your divergent thinking:

1. The topic of climate, seasons and weather.

2. The topic of news and current affairs.

3, health, health topics.

4. Topics related to residence, homestay, real estate, and investment.

5, children, school district housing, education, parents, pension, fund topics.

Generally, you are in contact with male customers. You should pay more attention to news, current affairs, finance, entrepreneurship, etc., such as the science and technology board, science and technology board fund, stock market, property market, rare earth, trade negotiation, and Five times of industrial transfer, Guangdong, Hong Kong, Macao and Dawan District, perpetual debt, etc., read some articles and do some understanding, so that at least you can get up to the customer.

If you are exposed to a large number of female customers, you can pay more attention to the weather, health, health, child education, etc., such as autumn, sleepy, no strength, do not want to eat, there are tooth marks on the tongue, qi deficiency, you can drink Point Yupingfeng oral liquid health care and so on.

Take time to look at News Network and local government news, which is one of the compulsory courses for senior salespeople.

For example, if you see that the customer is using an Apple computer, just as you plan to purchase one in the near future, you can ask the customer in the form of requesting, let the customer make some purchase suggestions, talk about the topic, and you can do the extension. Talk to Apple's stock price and talk about Foxconn at Apple's Chinese processing plant.

I heard that some of Foxconn's business has migrated to Southeast Asia. The price around Zhengzhou Foxconn is now over 10,000 yuan. If it really moves away, who will support the price, if employees re-employment, they will face a change of city, who has already sold the house to sell. ? Then, we can talk about the trends of the local city real estate market.

Don't have to pull it all the time, endless, and it's time to end before the customer's "I'm not finished."

Friends also saw that if you want to chat with customers, first of all, you need to know more things, and you should have a wide range of knowledge. Otherwise, even if you find a good topic, you can say a few words. It may not be able to keep up with the rhythm of the customer.

When you communicate on the spot, you don't have to be nervous. You can use a smile instead, or admit that you don't understand this. Comprehend the customer to be knowledgeable, let yourself admire, learn a lot, and the customer will be very happy. .

Remember to prepare everything in advance, read the customer response while chatting, and find that the customer is interested in listening, let us say a few more words, see the customer did not respond, the expression is cold, let us pause or hurry up, next time Look for other topics to do it.

Ok, this article will be shared here for your reference only.