行销课件：28项建立强大巴台农神庙的通用战略您可以通过以下途径挖掘更多的潜在客户

行销课件：28项建立强大巴台农神庙的通用战略您可以通过以下途径挖掘更多的潜在客户：

·推荐方案

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·初期以降低利润的方式赢得客户，并在后期获取收益。

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·通过风险逆转确保采购的进行

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·热切招待――受益关系

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·广告宣传

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·利用直邮销售

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·开办电话营销

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·开办特别活动或是举办信息之夜（InformationNight）

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·获取认可列表

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·制定新的独特销售定位(UniqueSellingProposition)

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·通过更充分的客户教育，增加您产品服务的认知价值。

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·利用公共关系

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通过以下途径增加客户保持率：

·为客户提供高出预期水平的服务

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·经常与客户交流，建立良好关系

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增加从产品咨询到产品销售转变的几率：

·增加您员工的销售技巧

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·初期以降低利润的方式赢得客户，并在后期获取收益

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·通过风险逆转确保采购的进行

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·热切招待――受益关系

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·广告宣传

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要增加您的平均交易价值，您可以致力于：

·增强您团队的销售技能，采用向上销售和交叉销售。

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·采用“销售点”促销方式

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·同时打包附加产品和服务

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·提高你的价位以获得更多利润

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·转变您产品或服务的外观以适应市场发展潮流。

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·提供更大更多的购买单位

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增加交易频率，您可以致力于：

·开发换代产品，以便您能够进一步与客户接洽

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·亲自与客户交流（通过电话，信件）以维持积极有利的关系。

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·在您的列表上提供其它厂家的产品

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·开展特别的活动，如“闭门销售”，有限的产品预先演示等等。

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·规划客户

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·进行价格诱导，提高销售频率。

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