| Corporate Management Training Curriculum | ||||||
| No. | Training Course 培训课程 | Course Outline 课程摘要 | Applied Level适用级别 | |||
| Staff 员工 | Supervisor 主管 | Manager 经理 | Sr. Exe 高级经理 | |||
| 1 | Orientation 到职培训 | * Culture and Policy 公司文化及历史 * Credo Introduction 信条简介 * Department Introduction 部门介绍 | X | X | X | |
| 2 | Process Excellence 流程优化 | * OA overview PE概论 * Use OA to identify defects and weakness in existing business process 使用OA找到现有流程中的缺陷 * Use OAas a tool for improvement. 使用OA成为提高工作的工具 * OA Assessment OA评估 | X | X | X | |
| 3 | Communication Skills 沟通技巧 | * The Importance of communication 沟通的重要性 *Identify the obstacles of communication and the way to peers 指出沟通中的障碍及解决方法 | X | X | X | |
| 4 | Presentation Skills 演讲技巧 | * Preparation for a presentation. 准备演讲 * Tactics of presentation 演讲技巧 * Follow-up of a presentation 演讲后的跟进 | X | X | X | |
| 5 | Seven Habits & OutwardBound 高效能人士的七个习惯和外部拓展 | * Be proactive 积极主动 * Begin with the end in mind 以终为始 * Put first things first 要事第一 * Think win-win 双赢思维 * Seek first to understand, then to be understood 知彼解己 * Synergize 统合综效 * Sharpen the saw 不断更新 | X | X | X | |
| 6 | Creative Thinking 创造性思维 | * Parallel thinking 平行的思维方式 * tools: Six thinks hats 工具：六顶思考帽 * Application of the tools 应用的工具 | X | X | X | |
| 7 | Interaction Management 互动管理 | * The Challenge of Leadership 领导力所面临的挑战 * Improve Employee Performance 提高员工的绩效 * Improve Work Habit 改善工作习惯 * Use effective follow-up action 使用有效的跟进行动 * Coach for Success 成功的辅导 | X | X | ||
| 8 | Targeted Selection 目标选才 | * The Selection System 目标选才系统 * Managing the Interview 面试控制 * Targeted Simulations 面试模拟 * Making Hiring Decision 做出面试决策 | X | X | ||
| 9 | Performance Management 绩效管理 | * Understanding the process 了解整个流程 * Goal setting 目标设定 * Coaching & Feedback skills 辅导和反馈的技巧 * Conducting performance appraisal 绩效评估的执行 * Dealing with challenging issues 处理挑战性的问题 | X | X | ||
| 10 | Finance for Non-Financial Managers 非财务经理的财务管理课程 | * Financial statements & ratios 财务申报和比价 * Capital budgeting/return on investment 资金预算／投资回报 * Time value of money 钱的时间价值 * Cash vs. profit 资金和利润 * Budgeting & variance analysis 预算和差异分析 | X | |||
| 11 | Win- Win Negotiation Skills 双赢的谈判技巧 | * Successful negotiation structure 成功的谈判组织结构 * How to prepare for a negotiation. 如何准备一场谈判 * Tactics and skills for negotiation. 谈判的策略和技巧 * Personal Action Plan.个人行动计划 | X | |||
| 12 | Train The Trainer 培训培训师 | * The role and responsibilities of a trainer. 培训师的角色和职责 * Adult learning Principle 成人认知原理 * Training needs analysis 培训需求分析 * Program design. 课程设计 * Delivery skills 授课技巧 * Training evaluation 培训评估 | X | |||
| 13 | Management Fundamental I 管理基本原则１ | * Self Management Fundamentals 自我管理的基本原则 * People Management Fundamentals (Talent Management/Coaching) 人员管理的基本原则（人才的管理／辅导） * Organizational Management Fundamentals (Leadership/Teamwork) 公司管理的基本原则（领导力／团队） | X | |||
| 14 | Management Fundamental II 管理基本原则２ | * Managerial versatility, efficiency and effectiveness 管理的多样化、效率和有效性 * Interpersonal communications and trust between managers and their direct reports.人与人之间的沟通以及经理和其下属之间的信任关系 | X | |||
| 15 | Transition Forum 工作转换论坛会 | * Help new leaders significantly accelerate their transitions 帮助新的领导人促进他们的工作转换 * Provide an integrated and systematic approach to transition leadership 为领导能力的转换提供一个综合、系统的方法 | X | |||
| 16 | Leaders Developing Leaders 作为领导如何培养发展领导 | Six Passages: 六条通道： --Major career transition 主要的职业发展轨迹的转换 --Manage Self 管理自己 --Manage Others 管理别人 --Manage Managers 管理经理 --Functional Manager 部门经理 --Business Manager 业务经理 --Group Manager 分组经理 --Enterprise Manager 企业经理 | X | |||
| 17 | Executive Orientation主管的到职培训 | * Understanding business segmentation and structure 理解公司的业务分割和架构 * Credo and SOL orientation 信条和领导力标准的培训 * Understand corporate framework 了解公司的架构 | X | |||
| 18 | Executive Management Program 高级经理管理项目 | * Language of Business 业务语言 * Quantitative Analysis 质量分析 * Business Communication 业务沟通 * Written Analysis of Cases 写案例分析 | X | |||
| 19 | EMBA Program EMBA项目 | * Basic Framework 基本的架构 * Functional foundations 基础功能 * Environmental Analysis 环境的分析 | X | |||
| No. | Training Course 培训课程 | Course Outline 课程梗概 | Applied Level适用级别 | ||
| Staff 员工 | Supervisor主管 | Manager经理 | |||
| 1 | Orientation 上岗培训 | * Culture and Policy 公司文化 * Credo Introduction 信条介绍 * Department Introduction 部门介绍 * Product Knowledge 产品知识 * Presentation Skills 演讲技巧 * HR & Fincial Policy 人事、财务相关政策 | X | ||
| 2 | Professional Selling Skills 专业销售技巧培训 | * MR Job Description 医药代表的职责 * Company Introduction 公司介绍 * Product Knowledge 产品知识 * Doctor’s Expectations 医生对销售代表的期望 * Set Call Objective 设立拜访目标 * Building Credibility 建立信誉 * Probing & Listening Skill 探寻与聆听 * Benefit Selling 利益销售 * Objection Handling 处理异议 * Close Skill 主动成交 * Presentation Skills 演讲技巧 * Pharmacy Communication 与药剂科沟通 | X | ||
| 3 | Micro-marketing Action Plan 微观市场行动计划 | * Situation Ananlysis 情况分析 * SWOT Analysis SWOT 分析 * Opportunity Definition 确定机会 * Target Setting 设定目标 * Resource Listing 确定资源 * Resource Selection 资源选择 * Competitive Selling 竞争销售 * Social Style 人际风格 * Action Plan 行动计划 | X | ||
| 4 | Positive Attitude 积极主动的态度 | * Be proactive 积极主动 * Begin with the end in mind 以终为始 * Put first things first 要事第一 * Think win-win 双赢思维 * Seek first to understand, then to be understood 设身处地地沟通 * Synergize 综合效应 * Out-warding Developing Training 外部拓展培训 | X | X | |
| 5 | Marketing ABC 市场营销 ABC | * fundamental marketing concepts and successful factors introduction 介绍市场营销基本概念和成功因素 * how to build up market orient and customer focus conception 树立以市场和客户为中心的营销理念 * useful tools of market information collection and analysisv 市场信息收集和分析工具 * how to design product promotion strategy and action plan 如何合理地制定产品营销策略和行动计划 * how to design sale-suited marketing plan 如何制定与自己工作相匹配的市场营销方案 | X | X | X |
| 6 | HS Orientation 新主管上岗培训 | * Job Description, 主管的角色与职责 * Concept of Sales Management 销售管理概念 * Goals Setting/Planning 确立目标／制订计划 * Expense Management 销售费用管理 * Coaching 辅导 * Counselling 咨询 * Recruitment 招聘优秀代表 * Role Play 角色演练 * SOL 领导力标准 | X | ||
| 7 | Regional Sales Management 区域销售管理 | * Regional goal setting 区域管理目标设定 * Design regional action plan 制定区域工作计划 * Implement feedback plan 区域计划的跟踪反馈 * Conduct successful work session 如何开好工作管理会议 * data managementv Communication Management 数据管理 * DSM’ Decision Making 地区经理的决策 | X | ||
| 8 | Targeted Selection 目标选才 | * The Selection System 目标选才系统 * Managing the Interview 面试控制 * Targeted Simulations 面试模拟 * Making Hiring Decision 做出面试决策 | X | X | |
| 9 | Train The Trainer 培训培训师 | * The role and responsibilities of a trainer. 培训师的角色与职责 * Adult learning Principle 成人认知原理 * Training needs analysis 培训需求分析 * Program design. 课程设计 * Delivery skills 授课技巧 * Training evaluation 培训评估 | X | X | |
| No. | Training Course 课程名称 | Course Guideline 课程概况 | Applied level 适用级别 | ||
| Staff 员工 | Supervisor主管 | Manager经理 | |||
| 1 | Pre-100 New Employee Orientation 新员工上岗培训 | *Management Expectation 管理层的期望 *Credo culture/ history 强生信条和杨森文化 *Hr/Fin policy 人事、财务政策 *Promotion policy 促销规范 *Roles & Responsibilities 销售代表的职责 *Regional operation 区域运作实务 *Medical & pharmic knowledge 医学/药学基础知识 *Product knowledge 产品知识 *Presentation skill 演讲技巧 | On-board 2w 上岗2周内参加 | ||
| 2 | OM/P100 Professional Selling Skill 专业销售技巧 | *Product strategy & test 产品策略和知识考试 *Presentation skill simulation 演讲技巧测试 *Integrity selling skill 诚信销售技巧 --Pre-call planning 访前/后计划 --Openning 建立信誉 --Listening & Probing 探询和聆听 --Handling objection 处理异议 --FAB 利益销售 --Conclusion 主动成交 --Pretecting proprert right 打假 | After Probation3月试用期后参加 | ||
| 3 | OM/P200 Territory Management & Advanced Selling Skill 区域管理和高级销售技巧 | *Territory Management 区域管理 --Colecting information 信息收集 --SWOT 市场分析 --POA 行动计划 --Resource management 资源管理 *Interpersonal selling 人际销售 *Competitive selling 竞争销售 | 2nd Year入职第2年参加 | ||
| OM/P300 Creative Thinking ＆ Negotiation 创新思维＆商务谈判 | *Creative thinking 创新思维 --Parallel thinking theory 水平思维理论 --Creative tool 创新工具 --Creative practice 创新实战 --Six thinking hats 六帽思维工具 *Negotiation 商务谈判 --Successful negotiation structure 成功谈判结构 --How to prepare for a negotiation 准备谈判 --Tactics and skills for negotiation 策略和技巧 --Personal Action Plan 个人行动计划 | 3th Year 入职第3年参加 | |||
| 4 | OM/P400 Exceed Your Limit 超越自我 | *Exceed Your Limit 超越自我 --Be proactive 积极主动 --Begin with the end in mind 以终为始 --Put the first thing first 要事第一 --Thinking win-win 双赢思维 --Seek first understand then to be understood 设身处地 -- Synergize 集思广益 -- Sharpen the saw 不断更新 *Out-word bound 拓展培训 | 4th Year 入职第4年参加 | X | |
| 5 | OM/P500 Peer Coach & Collaboration 伙伴辅导和协作 | *Peer coach 伙伴辅导 *Collaboration 团队协作 | 5th Year 入职第5年参加 | X |
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| OTC Managemnet Training | |||||
| No. | Training Course 课程名称 | Course Outline 课程概况 | Applied Level适用级别 | ||
| Staff 员工 | Sup./Mgr. 主管/经理 | ||||
| 1 | Pre-D100 New Supervisor Orientation 新主管上岗培训 | *Management Transition 管理过渡 *Management Expectation 管理层的期望 *Credo culture/history 强生信条和杨森文化 *HR/Fin/Midecal policy 人事/财务/医学政策 *Promotion policy 促销R规范 *Law & code 相关法律法规 *Roles & Responsibilities 主管的职责 *District operation 地区管理 *Building high performance team 建设高绩效团队 *Coaching/Joint-call 辅导和实地协访 *Recruiting/training/development 代表的招聘/培训/发展 *SFE (for PC) *SOL ＆ PE | On-board 上岗参加 | ||
| 1 | OD100 Foundational Management 基础管理课程 | *Effective communication 有效沟通 *Coaching for high performance 高绩效辅导 *Motivation 激励 *PM 绩效管理 | 1st Year 第1年主管/DSM | ||
| 2 | OD200 Targect Selection ＆ District Management 目标选才和地区管理 | *Targeted selection 目标选才 --Effective selection systom 有效选才系统 --Dimension 工作能力 --Data & STARs 信息资料和行为事例 --Interview techniques 面试技巧 --Data integration 资料整合 --Decision 雇佣决定 *District Managemen 地区管理 --Data analysis 数据分析 --Strategy 地区策略 --POA | 2nd Year 第2年主管/DSM | ||
| 3 | OD300 Situational Leadership ＆ Finance for Non-financial Manager 情境领导力 ＆ 非财务经理的财务培训 | *Situational leadership 情境领导力 --Diagnosis 诊断 --Flexible 弹性 --Partnership 建立伙伴关系 --Development level 员工发展阶段 --Match 配合 *FNF 非财务人员的财务培训 | 3th Year 第3年主管/DSM | ||
| 4 | OD400 Business Simulation 计算机模拟市场营销 | *Core concept of EMBA EMBA核心概念 | Sr. DSM/RSM 高级经理 | ||
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